Grafik einer Kampagne mit dem Titel ‚Crash Text Auto‘. Im Vordergrund steht ein beschädigtes Smartphone mit gesprungenem Bildschirm in einer Sprechblase, begleitet vom Slogan ‚Keep driving pleasure alive‘. Der Hintergrund zeigt unscharf ein Auto, was symbolisch auf die Gefahr des Tippens am Steuer hinweist.

CUPRA is all about the thrill of driving. But this thrill is in danger for a young generation of drivers. That’s why CUPRA is taking the message directly into the gaming world. By tapping into in-game messaging systems and reminding players that there’s no second chance on real roads. Because IN-GAME, YOU CAN RESPAWN. IN REAL LIFE, YOU CAN’T.

Eine Person hält ein Smartphone mit einer Nachricht in der Hand. Auf dem Bildschirm steht der Text: ‚IRL crashing isn’t game over but life over. Drive now, text later.‘ Im Hintergrund verschwommene Straße im Abendlicht.

THE REALITY OF TEXTING & DRIVING

30 % of accidents are caused by distracted drivers¹

More than 5.000 accidents/year in Germany are likely caused by drivers distracted by their phone²

Texting while driving can increase the reaction time by 30%⁴

Drivers using mobile phones are 4 times more likely to be involved in a crash¹

85% of 18 to 29-year-olds in Germany regularly use their smartphone while driving³

DRIVE NOW. TEXT LATER.

“Do Not Disturb” mode make your ride safer. And more fun.

You don't want to interrupt driving vibes. Set up navigation & music beforehand.

Voice command isn't just groundbreaking. It also safes you from breaking your bones.

With your phone out of reach, you reach higher pleasure levels.

The ride in a CUPRA is extraordinary. Ignore calls & messages.

Think about who’s waiting for you. And your future CUPRA rides.

START YOUR MISSION TO DRIVE SAFER

Der CUPRA Terramar fährt dynamisch auf einer futuristisch beleuchteten Fahrbahn mit blau-türkisen Lichtstreifen. Über dem Fahrzeug steht in großen weißen Buchstaben 'Driving Experience', begleitet von den Logos von CUPRA und Auto Bild.

A new level of driving is coming soon. We’re taking the thrill of racing and combine it with real-world safety awareness - creating a driving experience that’s as fun as it is meaningful. And you can be part of it. Feel the thrill of CUPRA and learn from driving experts.

¹ Information source: https://www.who.int/news-room/fact-sheets/detail/road-traffic-injuries

² Information source: https://www.sueddeutsche.de/auto/verkehrssicherheit-augen-auf-die-strasse-statt-aufs-handy-1.3790463

³ Information source: https://polizei.nrw/en/article/police-warn-of-the-dangers-of-distracted-driving

⁴ Information source: https://www.sueddeutsche.de/wissen/verkehr-ablenkung-durch-smartphones-eine-unterschaetzte-gefahr-1.2948070